Keynote Speaker

Tinesha Ross

 

Senior Manager, Engineering Operations – Production Operations

A professional photograph of Tinesha Ross

Tinesha Ross, a native of Fairfield, Alabama, is senior manager of engineering support for production operations at United Launch Alliance, or ULA.

Ross brings more than 25 years of aerospace industry experience to her role. Her career includes 10 years at ULA’s rocket manufacturing facility in Decatur, Alabama, where she worked as an electrical systems test engineer, and 12 years at the company’s headquarters in Centennial, Colorado. She returned to the Decatur facility in 2021.

A dedicated community volunteer, Ross frequently speaks to students across the country and encourages young people to explore careers in science, technology, engineering and mathematics. She often shares her own story of perseverance, including losing her mother in a house fire at age 9 and later being told by a high school leader to “set realistic goals” when she expressed her desire to become an engineer.

Ross has received several honors for her professional achievements and community service. The Girl Scouts of Colorado named her a 2019 Woman of Distinction and recognized her as one of the state’s 100 Distinguished Girl Scout Alumnae. She was also selected as a Denver Business Journal 40 Under 40 honoree in 2015 and was named a 2022 Woman of the Year by the Birmingham chapter of the National Organization of Black Law Enforcement Executives.

She serves on the board of Students Without Mothers and supports students through mentoring and advising roles with Students Without Mothers and the AUM Foundation.

Ross earned a bachelor’s degree in electrical engineering from Alabama A&M University, a master’s degree in computer information systems from the University of Phoenix and a Master of Business Administration with a concentration in project management from American InterContinental University. She is pursuing a Doctor of Business Administration at Capella University.

A 1995 graduate of Fairfield High School, Ross was a member of the Marching Maroon and White Band, Tau Beta Sigma National Honorary Band Sorority and Delta Sigma Theta Sorority, Inc., while attending Alabama A&M. She has one son, Chris, and three pets, Arya, Zeldris and Chase.

About the Southern Educational Robotics Conference

The Southern Educational Robotics Conference, or SERC, has been serving educators and administrators across the Southeast for four years, providing a space for the robotics community to collaborate and learn together. Initially founded as VEX Robotics Conference, SERC became the first and only multi-platform educational robotics conference in the country in 2020, seeing the need to expand beyond a single platform and allow teachers from all backgrounds and situations to come together around the shared evolution of educational robotics regardless of what platforms teachers and administrators have available. SERC now hosts a diverse group of educators of many backgrounds who share both general concepts to be used in education across platforms as well as deeper dives into implementing specific platforms into your school’s curriculum.
2025

Welcoming Chris Crawford

The Southern Educational Robotics Conference in 2025 welcomed Chris Crawford as our first higher education keynote speaker and more than 130 educators and administrators to Auburn University’s campus for one day covering a wide range of topics including integrated teaching with robots, virtual robotics and coding, grant opportunities, digital literacy, computer science standards, robotics competitions and research in robotics education.

2024

Welcoming Leslie Fisher

The Southern Educational Robotics Conference in 2024 welcomed Leslie Fisher as our keynote speaker and more than 175 educators and administrators to Auburn University’s campus for two days of learning and networking.


 

2023

Exploring robotics within a day

The Southern Educational Robotics Conference in 2023 shifted to a one-day conference. However, 115 educators still had opportunities to explore educational robotics platforms and how to integrate robotics into their classrooms.

2022

Welcoming its first industry keynote speaker

The Southern Educational Robotics Conference in 2022 welcomed its first industry keynote speaker, Ryan Hittle, who inspired educators by showcasing how robotics is transforming building construction. A total of 179 educators attended this exciting on-campus event.

2021

Welcoming educators back

The third Southern Regional VEX Conference in 2021 welcomed educators, administrators and industry leaders back to Auburn’s campus for another successful conference.

2020

Going virtual in the classroom and the conference hall

Seeing the need for expanding the conference to multiple platforms, SERC 2020 welcomed more than 200 educators and administrators to a virtual conference with dozens of engaging and interactive sessions ranging from fundraising for robotics to writing engineering notebooks. SERC became the only educational robotics conference in the country to shift the focus away from a single platform and welcome participants to learn about more broad topics as well as implementation of multiple specific platforms in the same space.

2019-2020

Expanding support for robotics educators

The second Southern Regional VEX Conference expanded its reach to include educators from more than 7 states across the country coming together for workshops, technical sessions and more. This year saw several new topics such as increasing diversity in robotics, designing robotics curriculum, creating robotics leagues and more.